Tuesday, January 26, 2010

More on fashion and size

At Fashion Incubator Kathleen Fasanella has started a discussion among industry insiders on the question "What if plus sizes made up 80% of the market?" The comments section includes speculation about shapes, manufacturing, examples of businesses exploring expanding their offerings to plus sizes, and how some retailers have changed the range of their sizing already to accommodate changes in their target market.

The discussion continues in a following entry, illustrating many of the challenges through comparing plus size women's clothing with the model of mens' suiting (a range of sizes like 40R or 42L that are assumed to need tailoring at the store after purchase).

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